Tag: consumer
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The Psychology of Advertising: Analysing the Tata Tea Ad on Corruption
By Sandhya Shyamsundar, WBNUJS, Kolkata. We gather information through our senses. We get knowledge of our external world with the order of Sensation- attention- perception. Since our information processing is limited, our attention is selective, divisible and shiftable. The main purpose of an advertiser is to catch the attention of the targeted audience in a…
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The Consumer Protection (Amendment) Bill, 2011 and ‘Make in India’ Vision
By Sanya Darakhshan Kishwar, Central University of Bihar, Gaya. A consumer is one who makes the flow of business smooth if he is satisfied to the fullest, but if a consumer has grievances, it is the duty of the government to look after the same. Lately the Modi Government has been striving hard to work…