Tag: media in policy

  • Role of Media in Policymaking

    Role of Media in Policymaking

    Media as Quintessence of Democracy Labeled as the “fourth estate” in democratic societies, the media possesses a distinctive capability to influence and shape government policies. Normatively ascribed the role of a “watchdog” with a capacity to contribute to institutional change, the media holds the political elite accountable, reflects the needs of the audience, and exposes…